The BEAUtea Newsletter

Top 10 Reasons Consumers Boycott Brands

17% of American consumers would change their shopping behavior because of a brand's practices or position on an issue (www.edelman.com).

The days of no-matter-what loyalists are shrinking in your rear-view mirror.

It's a new day...new way.

In this social media and reality TV era, it seems integrity and personal responsibility is waving bye-bye as well. But the"woke" population is real...and paying close attention to what their favorite brands are up to.

And not just for the latest thing...

They people have spoken. They want to see how far their brands of choice will go to keep their loyalty.

Or boost their bottom line.

Are they waiting for you to "mess up"? No. They want to stay loyal. But just like they're able to get real time information on anything of interest, the same information is readily accessible via social media.

Small protests can quickly turn into a national movement to boycott a brand.

A recent report from OnBuy.com documents the results of a survey conducted by YouGov. 2,000 American adults reveal these top 10 reasons for boycotting a brand:

51%: endorsements and affiliations with parties, candidates, or political platforms
44%: negative health company practices
44%: negative cultural/racial activities
42%: environmental harm
41%: product recalls/faulty products
41%: scandal cover-ups
25%: data breaches
25% tax evasion
24%: unfair market practices

(Global Cosmetic Industry)

Sell More Product: Best Practices in Merchandising and Display

Skin, Inc. features Lyn Falk is a registered interior designer, sustainable design advocate and president of Retailworks, Inc.

She discusses the differences between merchandising and display. She also explains the importance of both for moving product.

Here are the highlights:

Merchandising

According to Lyn, merchandising is "presenting your products on fixtures in and organized fashion." Doing this encourages shoppers to quickly view products and make a decision to purchase.

Merchandising best practices:

Group by type, size, color, and style

Fill a fixture with repeat sizes, shapes, and colors. Filled fixtures have a positive effect on a business's merchandising and inventory capabilities

Place smaller sized items at the top and increase size as you stock items lower on fixtures

Rotate products. Move displays from the back to the front, and from a side display to an endcap

Give displays proper lighting and signage with brand names and short descriptions to communicate the message quickly to customers

Displays

Lyn states that the most successful displays have good composition, which is employing Elements and Principles of Design.

When designing your display, utilizing these elements will increase sales by up to 25%

Displays best practices

Pyramid stacking for a 360 degree view

Odd number shelving (3,5 or,7) is more appealing to customers

Ambient lighting should be brighter than the surrounding lighting with signage consistent with the rest of the retail space

A well-planned theme that evokes positive emotions. Themes can be a color, holiday, community event, or business event

Other things to consider...

Use optimal space, props, and display techniques to draw customers to higher-prices items. Be sure their shopping experience in that space is pleasant to encourage purchases.

(Skin, Inc.)