Global Cosmetics Industry
What millennials look for in beauty brand...
Research suggests that millennials don’t care about brand popularity as much as we might think. Yes, when Rihanna’s new cosmetic line launched, there was red hot hysteria.
But it's Rihanna. They love, trust and feel like they know her…Ri-Ri’s everybody’s friend-girl goal! What her tribe really wanted to know…is the product worth all the hype?
It has to work…no matter who’s branding it. What else does this much desired target market care about? How do you get an edge in an over saturated market?
Here's what they want to know...
- Do your products work for me?
- Does it work for/improve sensitive skin
- Will it improve my skin's surface?
- Is it affordable?
- Does it have natural/organic ingredients?
- Does your brand have social/global/environmental mission?
- Do you make hybrid products?
- Can I engage with your brand/team through social media?
- What content do you share that I can learn from, engage with, and share?
- What's in it for me?
What they don't care about...
- Prestige positioning (brand popularity)
- What's in it for you
5 popular beauty trends to look out for...
1. Double Cleansing
It's a K-Beauty trend giving you glowing, moist, flawless skin. In K-Beauty glass-like skin that's plump, luminous, dewy, and glowing is what's up.
Here's how to get this envy-worthy skin...
First, cleanse deep down into the pores. Remove all the foundation, cream, primer, etc. left behind deep into pores with an oil-based cleanser-called micellar water. I LOVE THIS STUFF. Learn why here:
It works for all skin types. But for super sensitive skin, use a cream based cleanser. Like Clinique's Take The Day Off cleansing balm.
Then, use a gel based cleanser for clear, well hydrated skin. Neutrogena Hydro Boost is lovely for second-step cleansing.
This K-Beauty regimen takes it next level by first cleansing bacteria from the hands and arms BEFORE touching the face...makes a lot of sense, right?!
2. Biofermented Skin Care
Fermented products for the skin is a THING. They absorb more easily into the skin and feed on all the bad stuff that cause flawed skin. Biofermented Skin Care turns it all around and makes good stuff like lactic acid, vitamins, omega fatty acid, vitamins, omega fatty acids, amino acids and antioxidants. Superfoods for good skin.
Fermented products help regenerate the skin. They reduce acne, redness, and skin sensitivity in general.
3. Paint-on Masks
Get selfie-fabulous with this technique used in salons across the country. Masks contain charcoal or clay. A paint-on mask is purposed for unclogging and tightening pores, healing acne-prone skin, and soothing irritated skin.
4. Korean Face-Lifting
Save your coins and do this instead. Get a v-line facial massage to get your skin "snatched back" without surgery.
Skin is stimulated along acupuncture pressure points
A lot of pressure is applied to massage under cheekbones, toward temples, and along facial contours and bridge of your nose.
Jellyfish? Yup! Those clever science people extract jellyfish collagen and use it in skin care formulation to hydrate and activate collagen synthesis...and the skin cells think they're young again. How 'bout that? This trend is gaining global popularity.
No worries about depleting the ecosystem. The overpopulated jellyfish are eating too many fish!
perfumer & Flavorist
Who is Generation M?
Generation M...aka Millennial Muslims...aka Mipsters (Muslim
Definition: Young Muslims Changing The World (Shelina Janmohamed)
In 2015 Muslims made up 24.1% of the global population (Pew Research). That number is expected to increase 70% by 2060 to over 3 billion. That's 31.1% of the global population.
The Muslim population is expected to double by year 2050 from 0.9% to 2.1%
So what does this mean for you?
Generation M is increasing influence as they make major strides in breaking down stereotypes, stock-piling coins, and modernizing their faith.
Halal (Arabic for permitted or lawful according to the Muslim religion) cosmetic market is expected to rise to $52.39 by 2021...up from $26.47 in 2016 (Grand View Research).
With the demand for halal products on the rise, beauty brands obtaining halal certification is a hot topic and high on the to-do list for beauty industry players.
Some beauty brands are ahead of the game. Korean beauty brand Kosmax, Malaysian Skin Care, Clara International Beauty and fragrance supplier Seven Scent based in the U.K. to name a few.
BASF is requiring 145 of its personal care products be halal compliant.
Stay up for the next issue of THE BEAU-tea.