Why You Need a Blog Hosted on Your Website
Blogging is the 5th most trusted source for reputable online information.
Businesses using high-quality blogging as part of their marketing strategy get 67% more leads than business NOT using blogging.
According to Tech Client, a business has a 434% greater chance of ranking high on search engines when featuring a blog on its website. Take a look at this easy-to-read infographic illustrating the benefits, statistics, and evolution of blogging.
Communicate what separates you from your competitors as the go-to authority.
You've probably heard it said content is king. I'll add that SEO is the king's crown. Throwing up articles not optimized for search engines and no plan to get it in front of your audience can work against increasing brand awareness.
Comprehensive content - the meat and potatoes of a subject - performs far better for search engines than blogs that just skim the surface. Google loves it when you dig deeper and post VALUE.
Communicate what separates you from your competitors as the go-to authority. Earn your audience's trust so they learn to like you...love you, even.
Blogging gives you permission to draw outside the lines...be a difference-maker. Your audience wants valuable, transparent messaging. You have something wonderful to share...so share it!
Great content leads to...well...great leads.